Passion for Influence

A while back I made an Instagram Story (if you don’t follow me on IG, I post stories about my dog and food mostly – it’s quality stuff!) about taking a break from blogging. I wasn’t creating content I loved and I simply didn’t feel inspired to write about things I was truly passionate about. Sure, I can produce content weekly, even daily if I wanted to, but that’s not why I’m here in my little corner of the internet. I’m here because I have a passion for creating. So, long story short, I opted not to produce content just for the sake of having a blog post go live and I hope my followers can appreciate that because when I do post they know they’re getting the maximum.

Sooo frequently I’m asked “how do I become an influencer!?” or “how do I get free product?!” or “how do I start making money on Instagram!?” … and I’m always taken back before I answer. You see, you can’t go into this industry of blogging and being an influencer with the mindset that you’ll be able to quit your job immediately and bask in the glory of “free product” in exchange for a post. If that’s what your intention is, I’ll tell you right now, you probably won’t be happy. Being an influencer takes work, real work, and you’re not always compensated for your time. It’s not as simple as standing next to a cool wall with a cute outfit and taking photos. It’s creating content even when you’re not in front of a camera, planning your blog posts, and most importantly, constantly having your “business” in mind. Being that my background is in Public Relations and Marketing, specifically as it relates to social media, I have a really good grasp on the influencer market and on the ever changing world of Instagram, my platform of choice. Instagram is like an actual game of risk because it takes planning and determination to grow yourself organically. I could go on forever about Instagram but I’ll save that for another blog post. I’m continuously researching how to better myself and how to combat Instagram’s algorithm so that I’m able to share my successes and my failures with not only my Instagram friends but companies and brands. Now, remember what the title of this blog post is? Passion for Influence. That’s something raw and real. Each day, as I’m plotting my attack on IG (heehee), I remind myself why I’m doing what I do. Each time I have a fluctuation in engagement or my follower count isn’t at a constant incline, I remind myself why I continue to do what I do. Here’s the short answer, I have a passion for influencing others. I believe strongly that the power of influence can impact the lives of many and that’s why I’m here. Most of the time, I’m sharing products I love or collaborating with companies that I love to give you guys the best reviews and testimonials. However, I’m also sharing when I fall short. I’m hoping that by not only sharing the good but the bad too, that I’m able to positively impact someone. It’s not always about the number of followers you have or your engagement score, it’s about having fun with your content and being transparent to your followers!

Usually, when I tell people the long version of that story, they either decide that becoming an influencer isn’t as easy as they originally thought it would be and they move on with their life or they take the challenge head on to begin growing their brand. I’m not an expert and I have a long way to go to be where I want to be. There will always be influencers who are better than I am and do way more than I ever could, but I know that at the end of the day I’m giving this path I’ve chosen my all to strive for my ultimate goal of spreading my passion to create content and positively influence others to the masses. Happy Monday!

 

xx, Kaitlyn 

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