Passion for Influence

A while back I made an Instagram Story (if you don’t follow me on IG, I post stories about my dog and food mostly – it’s quality stuff!) about taking a break from blogging. I wasn’t creating content I loved and I simply didn’t feel inspired to write about things I was truly passionate about. Sure, I can produce content weekly, even daily if I wanted to, but that’s not why I’m here in my little corner of the internet. I’m here because I have a passion for creating. So, long story short, I opted not to produce content just for the sake of having a blog post go live and I hope my followers can appreciate that because when I do post they know they’re getting the maximum.

Sooo frequently I’m asked “how do I become an influencer!?” or “how do I get free product?!” or “how do I start making money on Instagram!?” … and I’m always taken back before I answer. You see, you can’t go into this industry of blogging and being an influencer with the mindset that you’ll be able to quit your job immediately and bask in the glory of “free product” in exchange for a post. If that’s what your intention is, I’ll tell you right now, you probably won’t be happy. Being an influencer takes work, real work, and you’re not always compensated for your time. It’s not as simple as standing next to a cool wall with a cute outfit and taking photos. It’s creating content even when you’re not in front of a camera, planning your blog posts, and most importantly, constantly having your “business” in mind. Being that my background is in Public Relations and Marketing, specifically as it relates to social media, I have a really good grasp on the influencer market and on the ever changing world of Instagram, my platform of choice. Instagram is like an actual game of risk because it takes planning and determination to grow yourself organically. I could go on forever about Instagram but I’ll save that for another blog post. I’m continuously researching how to better myself and how to combat Instagram’s algorithm so that I’m able to share my successes and my failures with not only my Instagram friends but companies and brands. Now, remember what the title of this blog post is? Passion for Influence. That’s something raw and real. Each day, as I’m plotting my attack on IG (heehee), I remind myself why I’m doing what I do. Each time I have a fluctuation in engagement or my follower count isn’t at a constant incline, I remind myself why I continue to do what I do. Here’s the short answer, I have a passion for influencing others. I believe strongly that the power of influence can impact the lives of many and that’s why I’m here. Most of the time, I’m sharing products I love or collaborating with companies that I love to give you guys the best reviews and testimonials. However, I’m also sharing when I fall short. I’m hoping that by not only sharing the good but the bad too, that I’m able to positively impact someone. It’s not always about the number of followers you have or your engagement score, it’s about having fun with your content and being transparent to your followers!

Usually, when I tell people the long version of that story, they either decide that becoming an influencer isn’t as easy as they originally thought it would be and they move on with their life or they take the challenge head on to begin growing their brand. I’m not an expert and I have a long way to go to be where I want to be. There will always be influencers who are better than I am and do way more than I ever could, but I know that at the end of the day I’m giving this path I’ve chosen my all to strive for my ultimate goal of spreading my passion to create content and positively influence others to the masses. Happy Monday!

 

xx, Kaitlyn 

Gift Guide #3: For The Person Who Has Everything

gift guide

Case App – With so many of the same, types of phone cases and laptop skins on the market, it’s often hard to find one that you haven’t seen 100 times before. If you’re shopping for someone who “has everything” chances are they probably have the latest and trendiest tech accessories. Well, Case App allows you to design and create your very own, customized phone cases and laptop skins! This means you complete and total creative freedom to really give that special person on your list exactly what they’re looking for. Use my code ” KAITLYN20 ” for 20% off until December 22nd!

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Amazon Prime subscription – With everything accessible at the touch of your finger tips, Amazon Prime has quickly become one of the most useful services to purchase. What better way to say, “Happy Holidays” than with a year of free Prime! The best thing about Amazon Prime is that having access to Prime doesn’t just mean fast shipping and awesome discounts. It also means having access to Amazon Movies and other fun Amazon features that are sure to bring delight for months to come!

Monthly Subscription Box – I am all about monthly subscriptions and I love giving them as gifts! I think it’s so fun to open a little present each month that gets delivered right to my door. Some of my favorite monthly subscription boxes include UnderClub Co, Hum Nutrition, and Sephora Play!. Let me dive a little deeper into each box and give you the low down on why I love them all.

1. UnderClub is a luxury underwear subscription service for women. They pride themselves on delivering the best products to women to help them start their day off feeling their absolute best. I love the high quality items I’ve received and I love how simple it is to try new products because they’re delivered to me each month. I highly recommend giving this subscription service a try! You can sign up for 3, 6, and 12 month services on their website! Grab your UnderClub gift here

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2. Hum Nutrition is a monthly vitamin subscription service that, in my opinion, trumps all the rest. I have been obsessed with Hum Nutrition for years and I absolutely love getting new products in the mail each month. The sign up process is super easy and literally as simple as 1, 2, 3 …! After signing up for a subscription, you’re paired with a nutritionist that helps guide you through your journey to better health. You can customize your monthly box each month which makes giving this subscription as a gift to someone who has everything, the best possible!

3. Play! by Sephora It’s no secret that I’m a long time Sephora lover. I’ve tried allll of the other makeup subscription boxes and, while I like them, none of them have ever compared to the value I find in my Play! by Sephora box. What I love most in comparison to other monthly makeup subscriptions in the same price range is that with Play! by Sephora you’re promised 6 of their best selling or hottest trending products. One of those products will be a perfume sample and the other five will be something that you’ll actually use instead of throwing in your sample drawer and forgetting about it. For only $10 per month, I think this is a steal!

The best thing about giving a subscription of monthly boxes to someone that has everything is that they’re getting something new each month.

S’well Bottles – I am obsessed with S’well bottles and I have amassed quite a collection … good for me but not good for my cupboards and to be quite honest, lack of storage space. Anyway, with so many different designs and sizes of S’well bottles, there’s sure to be something for everyone. The best thing about S’well bottles is that they encourages you to drink more water and who doesn’t want that? They’re perfect to take on an airplane, to a workout class, to the office, or even just to keep in your car to refill at your connivence.

Popsocket – THE MOST UNDERRATED PRODUCT OF 2017! I am in love with my popsocket and I truly cannot imagine going back to the days before I had a popsocket on my phone. You know; the days of laying in bed, looking at your phone, and dropping it on your forehead? Or, how about, trying to take the perfect group selfie but your phone slipping out of your hand and cracking your screen as it falls onto the cement? Sound familiar? With a popsocket, you’re able to stabilize your phone and give your poor pinky a rest while texting. Not to mention, for less than $15 you can completely customize your popsocket and give one of the most practical and meaningful gift this year!

Tile – Never lose your things ever again! This little device pairs with your phone via bluetooth to help you track down anything it is attached to. If your item is within a 100-foot bluetooth radius of your phone, Tile plays a loud tune until your find it. This is literally the best gift anyone could give in my option, because I can’t even count how many times I’ve lost my keys, purse, sunglass case, etc… and have wasted hours looking for items that were right in front of me all along.

An Experience – If you think about it, the reason why someone claims to “have everything” is because they’re just craving an experience or just itching to spend some quality time with you. Ticket to a concert, or a show like cirque du soleil, or a fun night out at a food and drink tasting festival are all really incredible gifts that can be shared together making memories.

 

xx, Kaitlyn

Gift Guide #1: Self-love

Happy December 1st! Can you believe that December 2017 is already here? Like, I’m still trying to get over the fact that 2005 was literally 12 years ago (who’s with me on that?). So, to welcome December with open arms, I’m kicking off the month with a series of themed gift guides for those special people in your life.

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Self-love is something that I take very seriously. I think it’s so important to take time out of each day to do something that fills you with joy, no matter what it is. Too often we forget to love ourselves first, we forget that we’re the only version of us that we’ll ever have. Mentally, physically, and emotionally, it’s critical to fill our souls with good energy. There are many ways to show yourself some good old self-love, I personally like to take time out of each day to decompress from the day and calm my mind. The best part is that, because there are so many ways to relax your body and mind, you’ll never have to fall into a stagnant routine.

One of the best ways to completely relax is to make a date with your favorite, local spa. I’ve had the pleasure of partnering with Mojo Spa in Wicker Park to bring some of the best deals of the holiday season to my readers. Mojo prides itself on their handmade soaps, skincare, and cosmetics that are made in small batches with good-for-you ingredients and formed into fun, creative designs! This Chicago-based beauty company has shared their ideals of merging beauty and comfort with celebrity fans and customers all over the globe. For over ten years they have been manufacturing, developing, and testing their own recipes! I’m all about handmade products that are made with fresh ingredients which makes this collaboration with Mojo a perfect fit!

I received my very own pumpkin pie bath soap, which is the cutest thing I’ve ever seen. The time, dedication, and attention to detail is just phenomenal! The best part about this soap is that it has anti-inflammatory benefits and is packed full of antioxidants.

With the holiday season in full swing, Mojo has launched their special Golden Ticket offer with any $200 in-store or online product purchase! A Golden Ticket could be anything from a $25 signature mani/pedi to 30% off products. This offer is only valid until December 24th so jump on this opportunity while you can!

If you’re a Chicagoland local, you can book a nail appointment at Mojo or stop by the store to pick up a few of their products. Gift sets are available for any occasion but especially for the holidays and at such reasonable price points. If you’re not local, no worries! They ship worldwide!

I am so excited to continue this gift guide series and I hope you are too! Other guides you should be on the look-out for include a gift guide for her, a gift guide for him, and a gift guide for the person who has everything! Happy Holidays!

xx, Kaitlyn